信息质量、交易成本与农户的销售价格——基于海南、云南466个橡胶种植户的调研数据

Information Quality,Transaction Costs and Farmers' Sale Prices——Evidence from 466 rubber farmers in Hainan and Yunnan provinces

利用466个农户的调查数据,以农户行为理论为支撑,研究信息质量、交易成本、农户特征对农户所获得销售价格的影响。研究结果表明:信息质量、生产专业化程度的提高以及高水平的橡胶收入有助于农户获得更高的价格;议价能力、组织化程度与销售价格呈现负相关,销售产品形式、交易对象的选择会在一定程度上影响销售价格;交易环境的熟识度、交易距离的远近以及农户受教育程度对农户所能获得价格的高低没有显著的影响。因此,提出加强天然橡胶市场建设和产业信息技术服务、鼓励农户专业化经营等建议。

Based on the farmer survey data from Hainan and Yunnan provinces,this paper analyzes the impact of information quality, transaction costs and household characteristics on sale prices,which is supported by behavior theory. The results from the multiple regression models show that the quality of information,the specialization and the rubber income level significantly affect the farms＇ sale prices; oppositely,bargaining power and the organizational degree have a negative relationship with sale prices. The role of product-forms and targeting-buyers is also important for sale prices which farmers receive. Meanwhile,whether or not farmers are familiar to the distribution of buyers,the distance between rubber plantations and sale destinations,and education levels have no significant impact on the prices. Therefore,we suggest that natural rubber market condition and information services should be improved,and farmers should be encouraged to specialized management.