浅析B2C电子商务中逆向物流的管理

Management of Reverse Logistics in B2C E-commerce

电子商务作为一种新型的商务运行模式,改变了物流业的内涵和外延。然而电子商务的虚拟性所带来的退换货现象时有发生,更加凸显了逆向物流的经济价值。本文在进行理论研究的基础上对XM公司的逆向物流进行了研究,对比了其影响及存在问题,针对如何在电子商务环境下实现逆向物流管理这一问题,提出相关策略。

As a new mode of business operation, e - commerce has changed the connotation and extension of the logis- tics industry. However, the phenomenon of return process caused by virtual electronic commerce occurs occasionally, which highlights the economic value of the reverse logistics. On the basis of the theoretical research, this paper studies the re- verse logistics of XM company, compares its iniluence and existing problems, and puts forward the relevant strategies in or- der to realize the management of the reverse logistics in the e - commerce environment.