关于怀化市农产品品牌建设的思考

Agricultural Product Brand Construction in Huaihua

介绍了农产品品牌建设的现实意义和怀化市农产品品牌建设的现状,指出怀化市农产品品牌建设的主要问题为品牌意识不强、产业规模太小、主体责任不明、品牌效应太低和品牌管理不力等,提出了做好产业发展规划、整合区域品牌,开展科技创和完善管理机制等发展建议。

The paper introduced the practical significance and status quo of agricultural product brand construction in Huaihua city, and indicated that its main problems included weak brand awareness, small industry scale, unclear main body responsibility, low brand effects, poor brand management etc. Several developing suggestions were put forward as follows： making good industrial development plan, integrating regional brands, carrying out scientific and technological innovation and improving the management mechanism.