基于电子商务大数据分析的指标体系研究

Research on the Index System based on the Analysis of Electronic Commerce Large Data

在电子商务中的信息流、物流和资金流三大平台中,每天将产生海量的大数据,而电子商务信息系统最核心的能力是对大数据进行处理、分析和挖掘。本文重点介绍电子商务大数据分析的指标体系。通过电子商务大数据分析的指标体系的研究,可以使大数据驱动电子商务运营精细化,提升运营效果和业绩。

The electronic commerce information flow, logistics and capital flow platforms, every day will producehuge amounts of data, and e-commerce information system is the core ability for data processing, analysis and mining.This paper focuses on the index system of analysis on the electronic commerce large data. Through the research of theindex system of the electronic commerce large data analysis, we can make large data drive the electronic commercefine operation, improve the operation effect and performance.