基于线性回归模型的化妆品需求预测及分析

Chinese Cosmetics Demand Forecasting and Analysis Based on Linear Regression Model

采用线性回归分析方法,通过构建化妆品需求预测模型,分析了化妆品行业的需求问题,以对未来化妆品市场需求进行预测,从而为化妆品企业及行业发展提供重要的理论依据。并且针对目前化妆品行业存在的科研投入低、市场监管混乱、品牌意识不强等问题,提出了相应的对策。

It used linear regression analysis to construct cosmetic demand forecasting model, which analysed cosmetic demand balance for forecasting cosmetics market demand in the future to provide important theoretical basis for cosmetics business and industry. Moreover, it put forward countermeasures and suggestions for the cosmetics industry＇ problems, for example, low investment in research, market supervision confusion, weak brand awareness.