论细分餐饮市场在互联网发展下的新变化

On the New Changes in the Market Segmentation of Food and Beverage Industry under the Background of Internet Development

本文论述了在互联网发展背景下,餐饮市场出现的一些新格局和新的消费动态。同时,笔者对于细分餐饮市场的目标消费者,提出了一些新的分类方法。

Under the background of Internet development, some new consumer trends appear in food and beverage industry. At the same time, the writer puts forward some new methods of classification on the segmentation of target consumers for food and beverage market.