论新媒体时代少儿期刊品牌的建设

On the Construction of Children's Periodical Brands in the New Media Era

在深化文化体制改革,加强社会主义核心价值体系建设的社会背景下,少儿期刊逐渐兀显其价值,受到越来越多人的重视。"少儿期刊"看似简单,然而要想创建精品并非易事。"深入浅出"是行文上的需要;"吸引眼球"是版式上的要求;"新鲜活泼"是素材的首要标准。文章试在内容、定位、设计等方面阐述对少儿期刊品牌建设的理解,拟为繁荣少儿出版事业献绵薄之力。

Under the background of the deepening of cultural system reform and the strengthening of core socialist values system construction, the value of children＇s periodicals has been gradually highlighted and attached to more and more importance. ＂Children＇s periodicals＂ seem simple, but it is difficult to create excellent ones. ＂Explaining profound theories in simple language＂ is a textual need; ＂attracting children＇s attention＂ is the need of page layout; ＂novelty and vividness＂ is the top standard for materials. This paper attempts to elaborate the understanding of the construction of children＇s periodical brands from content, orientation and design, hoping to make a contribution to the prosperity of publishing for children.