消费者心流体验对网络强迫性购买倾向的影响被引量：4

The Impact of Consumers' Flow Experience on Online Compulsive Buying Behavior

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摘要基于心理学中的心流体验视角,本文运用结构方差模型的方法探讨消费者心流对网络强迫性购买倾向的影响,通过对网络强迫性购买倾向4个维度的单独分析,发现时间扭曲和探索行为正向影响网络强迫性购买倾向,而专注正向影响了网络强迫性购买倾向中的花费倾向维度。 This paper means to study the effect of consumers＇ flow experience on online compulsive buying behavior from the psychology perspective with strueture variance model. By analyzing four dimensions of online compulsive buying behavior separately, the paper finds that temporal distortions and exploration behavior have positive effect on online compulsive buying behavior, but attention only exerts positive effect on cost orientation in online compulsive buying behavior.

作者高晓倩王丽娟李蕊

机构地区辽宁工程技术大学营销管理学院

出处《商业研究》 CSSCI 北大核心 2015年第12期80-83,共4页 Commercial Research

基金国家自然科学青年基金项目项目编号:71202117 辽宁省教育厅科学研究一般项目项目编号:W2014055

关键词强迫性购买网络强迫性购买心流体验专注 compulsive buying online compulsive buying flow experience attention

分类号 F270 [经济管理—企业管理]

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参考文献10

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