微信公众平台在高校中的应用现状研究

Research on the Application of We Chat Public Platform in Colleges and Universities

微信公众平台是腾讯公司在微信的基础上新增的功能模块,旨在为用户提供服务,打造属于自己的第三方平台。目前各个行业都在积极探索基于微信公众平台的行业应用模式,高校也不例外,作为一个拥有众多潜在用户的公共行业,高校正在将微信平台应用于很多服务领域。以河西学院为例,针对高校在微信公众平台的应用现状、面临的问题和解决的方法等方面进行阐述与分析,旨在与同行分享经验,为高校更好地把握微信公众平台的应用提供参考。

We Chat Public Platform（WPP） is a new function module based on Wechat which is established by Tencent Co.. It aims to provide users with services, builds third party platform belongs to their own. At present, all industries are actively exploring the application model based on WPP, including higher education school, as a public sector with a large number of potential users, which is applying WPP for many services. In order to apply WPP effectively, takes Hexi University as an example, describes and analyses the application status, problems and solving methods of WPP, which also aims to share experiences and provide reference for the university.