体验式教学在高职市场营销教学中的应用

The Application of Experiential Teaching in the Teaching of Higher Vocational Marketing

对于高职市场营销教学来说,体验式教学模式的推广应用必然具有积极的探索意义。本文系统地分析与探究了现阶段我国高职院校市场营销专业的教学现状,并以体验式教学的特征为基础,为高职院校实施体验式教学提出了相应的意见或建议。

For higher vocational marketing teaching, the application of experiential teaching mode must have positive exploring significance. This paper systematically analyzes and researches into the teaching status quo of marketing major in higher vocational colleges in our country at present stage. And based on the characteristics of experiential teaching, put forward the corresponding opinions or suggestions for the experiential teaching in higher vocational colleges.