摘要
Product ＂Tahu＂ is a traditional food of Sumedang city in Indonesia, and becomes an icon of the city. This study aims to see how consistent the quality of the products developed by small and medium-sized enterprises （SMEs） in the prosess six sigma program compliance effect on customer loyalty. The method used in this paper is descriptive exploratory. Based on a sample of 30 SMEs and 143 end-consumers, it showed that inconsistency in the quality common among SMEs with small production capacity size that gives discomfort to the consumer. Inconsistency in the quality values at each of SMEs which are distinguished by the production capacity is 3.301 or unclassified often inconsistent on a small scale SMEs, 3.460 or unclassified SMEs are often inconsistent in size and capacity being 4.227 or inconsistent unclassified rare or likely to be consistent on SMEs the size of the production capacity. Based on calculations using simple regression, suggest that the effect of dimensional consistency of product quality to customer loyalty is at 34%, while the balance of 66% is influenced by other variables such as promotion, competition level, location of the company etc.. It is recommended for further research is to be able to analyze the causes of the high product quality inconsistencies SMEs.
