摘要
Climate, weather, and its attributes such as temperature and number of rainy days are essential for the success of many tourism destinations. As climate scientists have determined that climate changes are inevitable, tourism destinations need to determine how to best manage these changes and mitigate any negative consequences. In addition, the perceived weather and/or climate at a destination can have as much weight on an individual＇s travel experience as the actual weather. The purpose of this study was to examine climate attributes and their importance on a traveler＇s behavior and satisfaction. Two hundred and sixty four surveys were gathered in the Mediterranean regions of Europe in the summer of 2009. Regression analysis revealed that climate attributes play a role in a traveler＇s satisfaction with their choice of a destination, but the traveler does not feel that climate changes are affecting their destinations as a whole. Analysis of variance （ANOVA） determined generational age differences in importance of climate attributes and if climate changes are affecting destinations. Management considerations for destination planners are explored.
