中国围棋职业联赛研究

A study of professional Weiqi tournament in China

基于我国围棋职业联赛的发展现状,对其所暴露出的缺乏自身造血功能,过于依赖赞助商;联赛营销开发力度不够,赞助商权益得不到切实保障以及俱乐部建设方面职业化程度低等问题进行了深入的分析.在此基础上,结合职业体育发展经验与围棋的项目特点,进一步探究围棋职业联赛的发展对策.认为围棋职业俱乐部需要大力发展围棋文化产业,建立起以竞赛市场为龙头,以教育市场、文化休闲市场为依托的完整产业链来促进自身发展;采取有效办法加强赛事营销,维护赞助商的权益以及完善职业体育制度,保障联赛健康发展.

In view of the current situation of our professional Weiqi tournament,this paper deeply analyzes its problems,including relying too much on sponsors,inadequate efforts in protecting sponsors＇ rights,and professional clubs being constructed at a low level.Based on above and combined the experience of professional sports with characteristics of the game of Weiqi,the paper further explores the development measures of professional Weiqi tournament.It is concluded that professional Weiqi clubs need to develop its culture industry vigorously,establish a complete industrial chain which is directed by competition market and supported by education market and cultural leisure market to promote its own development.They also need to take effective measures to strengthen the sports event marketing,protect the sponsors＇ rights and perfect the professional sports system so as to guarantee the healthy development of the tournament.