摘要
This paper investigates the evolution of the role of the first lady of the United States, which is of particular interest because of its non-constitutional and non-formal nature that has become one of the most prominent and visible non-paid positions in the world. The first lady's responsibility has evolved from serving as a social hostess and a ceremonial presence at the side of the President, to serving as a spokeswoman for the country. More recently, in addition to her other duties, the first lady has acted as a political surrogate for the President. This study conducts a social movement rhetorical analysis, using the technique of discourse tracing, to examine how and why the culture of the office of the first lady has evolved. Finally, this study will add current political culture scholarship by investigating issues surrounding the 2016 presidential election.