摘要
This paper aims to explore the stages and processes of building up inter-firm trust in different national culture contexts. This is because the manufacturing system has increasing extents increasingly toward internationally network and inter-firm collaboration. Trust and commitment become important in inter-firm relationship. The way of building up trust varies from companies to companies, since it is impacted greatly by cultures and values. To investigate the details of trust, case studies,which used in animation game industry--an emerging industry based on project management and collaboration, were chosen. The research addresses activities in three stages--trust formation, trust development, and trust continuation.Characteristics and functionality of four types of trust--＂competence, reliability, goodwill and loyalty＂ are demonstrated from practice perspective through case studies, which is further linked with culture dimensionswith a framework model. The paper also raises some new research questions and themes for further research.
