摘要
浙江烟草信息化正处于一个高水准、均衡、以人为本的全新发展阶段,移动互联技术与烟草业务模式的结合也愈加广泛和成熟,这也极大地推动了烟草业务模式的转型。文章通过分析移动互联技术给烟草企业内部工作模式带来的五大转变以及消费模式转变,浙江烟草的信息化进程已经从移动互联技术驱动发展到了需求驱动,应用和模式的创新正在烟草业务模式转型中悄然进行。
Zhejiang tobacco information is in a high level, balanced, people-oriented new development stage, the combination of mobile Internet technology and tobacco business model has become more extensive and mature, which also greatly promoted the transformation of tobacco business model.Through the analysis of mobile Internet technology to tobacco companies within the five major changes in the mode of consumption and consumer mode to change, Zhejiang tobacco information process has been driven from the mobile Internet technology driven development, application and mode of innovation is being carried out in the tobacco business model transformation.
出处
《无线互联科技》
2015年第21期128-130,共3页
Wireless Internet Technology
关键词
移动互联技术
业务模式
烟草
应用
mobile Internet technology
business model
tobacco
application
