摘要
结合高校图书馆阅读推广现状和传播学5W模式理论,提出并分析了阅读推广五要素,即推广主体、推广对象、阅读对象、推广渠道和效果评估与反馈,并以顺德职业技术学院图书馆为例,论述针对各要素的实施策略。
Based on the present situation of reading promotion in college libraries and the theory 5W model in communication, this paper puts forward and analyzes the five elements of reading promotion, namely the main body of promotion, the object of promotion, marketing channels, effect evaluation and feedback. Taking Shunde Poly-technic Library as an example, it discusses the implementation strategy for each element.
出处
《图书馆研究》
2015年第6期59-62,共4页
Library Research
关键词
高校图书馆
阅读推广要素
策略
college library
reading promotion element
strategy
