高校图书馆阅读推广研究——基于江西高校图书馆读书节的调查分析

A Research on Reading Promotion in University Libraries: Based on the Investigation and Analysis of Reading Festivals in University Libraries in Jiangxi

对江西高校图书馆读书节期间的阅读推广活动进行调查分析,发现存在阅读推广活动重视不够、活动项目开展不均衡、阅读推广缺乏连续性及合作度低、数字阅读推广欠缺等问题,从重视阅读推广、加强阅读推广连续性、合作开展阅读推广、开展数字阅读推广等方面提出深化高校图书馆阅读推广活动的策略。

This paper makes an investigation and analysis of reading promotion activities during reading festivals in uni-versity libraries in Jiangxi, it is found that there are problems existing in such services like the inadequate at-tention on reading promotion activities, the imbalance of activity projects, the lack of continuous reading pro-motion and low degree of cooperation, the lack of digital reading promotion. It puts forward some countermea-sures on deepening university library reading promotion activities by paying attention to reading promotion,strengthening reading promotion continuity, cooperating on reading promotion, developing digital reading promotion.