武汉美食旅游意象研究——VEP方法的多视角分析

Wuhan Food Tourism Image Research ——a multi-perspectives analysis of VEP method

西方旅游意象研究较多从旅游者、当地社区居民、旅游管理机构等多个视角、借助VEP方法探索某些具体景点意象构成,科学预测旅游目的地规划与管理的诸多问题,也为后期研究提供技术范式.本研究通过VEP方法收集代表旅游者和当地居民这两种视角的摄影图片,结合访谈资料分析武汉美食旅游意象的主题类别构成和评价反应,并将主客两种视角认知进行对比以审视美食旅游开发与管理中产生的诸多问题,切实将社区参与权利和民生发展价值观融入城市美食特色旅游街发展进程中.

Western researches on tourism image mostly explore the specified destination image composition from many perspectives such as tourists, local residents and concerned authorities with applying the VEP method to probe scientifically the issues on destination planning and management. These researches provide the technical paradigm for further study. Thus this article combines the collection of photos from the tourist-resident perspective sources and interviews as analysis data to analyze the composition and appraisals of theme categories on Wuhan food tourism image by using VEP method. Then the issues on food tourism planning and management are examined from the Tourist-Host perceptions with aims to integrate the participation power and well-being development value into urban food tourism street evolving history.