文化“走出去”战略的现实意义

The Practical Significance of the "Export-oriented" Cultural Strategy

当前,世界格局风云变幻,各种势力的角逐呈现出白热化的景象,其中尤以文化方面的角逐为甚。作为衡量一个国家软实力的重要组成部分,文化以及与文化相关产业的发展水平决定着一个国家的实力和地位,甚至是一个国家在国际上的话语权。一个国家是否可以称为强国,很大程度上取决于该国的文化影响力。由此,中国共产党提出的文化"走出去"战略正是应对挑战之举措,具有十分重要的现实意义。

Currently, the international situation is ever-changing and there occur fierce challenges among different forces, in particular, cultures of top countries in the world are trying hard to get the upper hand. As an important compo- nent of the soft power of a state, culture and culture-related industries of a state, in terms of the development level, play a decisive role in the confirmation of a state＇s power and status, even its say, in the international stage. Whether a state can be entitled a power in the world or not is to a great degree decided by the cuhural influence of the nation. In this situation, the Chinese Communist Party puts forward the ＂Export-oriented＂ Cultural Strategy to answer the call of global challenge, which is of apparent practical significance indeed.