7天连锁酒店网络营销策略研究

On Network Marketing Strategy of 7 Days Inn

目前,我国经济型酒店借助网络信息化平台开展酒店营销已经成为普遍现象。7天连锁酒店,作为较大的经济连锁型酒店,在开展网络技术营销方面也走在其它酒店前面。具体研究发现7天连锁酒店网络营销在多方面做得很到位,同时也存在相应的问题。

At present, with the help of a network information platform, our country economic hotel carrying out the hotel marketing has become a common phenomenon. 7 days inn, as a larger economic hotel chain type, carrying out the network technol ogy in marketing is walking in front of the other hotel. The specific studies found that 7 days hotel chain network marketing did very good in many aspects and at the same time the corresponding problems are also existed.