韩国青春偶像剧中广告营销策略的运用

Analysis on the Use of Advertising and Marketing Strategies of the South Korean Youth Idol Drama

韩国青春偶像剧凭借其跌宕起伏的剧情设计、浪漫奢华的场景、时尚靓丽的演员造型吸引了大批年轻观众,并通过产品植入的方式对他们的消费行为产生了潜移默化的影响,在营销方面取得了很大的成功。

Under the circumstances of the network technology rapid development, and South Korea youth idol drama, with its ups and downs of the plot, romantic luxury scene, fashion beautiful actor modeling attracted many young audience, and by means of product placement has a subtle influence on their consumption behavior,in marketing has made great success, worth our using for reference.