3Ko E, Sung H. "Trading up": a consumption value approach [ J ].Advances in international marketing,2007,18 : 115 - 137.
4Sun X, Collins R. Attitudes and consumption values of consumers of imported fruit in Guangzhou, China [ J ] . International Journal of Consumer Studies,2002,26 ( 1 ) :34 - 43:.
5Hawkins D I, Best R J, Coney K A. Consumer behavior: Building marketing strategy[ M]. NewYork, NY: Irwin - McGraw Hill, 2004:85 -96.
7Mainieri T, Barnett. E G, Valdero T R, et al. Green buying: the influence of environmental concern on consumer behavior [ J ] . Journal of Social Psychology, 1997, 137 (2) : 189 - 204.
8Lowe A C, Corkindalc D R. Differences in "cultural values" and their effects on responses to marketing stimuli : a cross - cultural study between Australians and Chinese from the People' s Republic of China [ J]. Journal of Marketing, 1998,32 (9/10) :843 - 867.
9Tse D K, Wong J K, Tan C T. Towards some standardized cross - cultural consumption values[ A]. in Houston M J(Eds) , Advances in Consumer Research [ C ] . Association for Consumer. Research, 1988, 15 : 387 -395.
10Cretu A E, Brodie R J. The influence of brand image and company reputation where manufacturers inarket to small finns : A customer value perspective[ J]. Industrial management,2007,36(2) : 230-240.
