基于主成份分析的徐州城郊旅游游客满意度研究

Research on the tourist satisfaction of suburban tourism in Xuzhou city based on principal component analysis

为了解游客对徐州城郊旅游相关方面的满意度,基于问卷调查的结果,运用主成份分析法获得城郊旅游各项指标的权重,计算出徐州城郊旅游满意度各项指标的分值。研究认为徐州城郊旅游总体满意度居于中等层次,游客对城郊地区的旅游景观方面较满意,对旅游服务和旅游公共设施等方面较不满意。

In order to know the actual situation of tourist satisfaction in Xuzhou suburban tourism, this paper calculated the score of each index of suburban tourism satisfaction in Xuzhou City based on the results of questionnaire survey, by using principal component analysis method to obtain the weight of each index of suburban tourism satisfaction. This paper shows that the overall satisfaction of the suburban tourism in Xuzhou is in the medium level, tourists are satisfied with the tourism landscape in Suburban area, but not satisfied with the service, public facilities and so on.