摘要
跨文化交际是全球化趋势下大学生所需具备的一种能力。随着全球经济一体化的进程,跨文化交际不再停留于语言本身,更深入到商务领域,由此产生跨文化商务交际领域的人才需求。从课堂教学入手,以教学模式为出发点,分析跨文化商务交际能力教学中存在的问题,并对如何培养学生跨文化商务交际能力提出建议。
In the overall trend of globalization, college students are required to be qualified with cross-culture communication skill. With the integration of world economy, cross-culture communication is not only applied to foreign languages but also to the business field, thus arises the demand for business cross-culture communication talents. This article starts with in-class teaching, analyzes the existing issues in the business cross-culture communication teaching process from the aspect of teaching mode, so as to carry out corresponding suggestions for cross-culture business communication competence cultivation.
出处
《河北工程大学学报(社会科学版)》
2015年第4期119-121,共3页
Journal of Hebei University of Engineering(Social Science Edition)
基金
2014年福建省中青年教师科研项目社科B类"浅析课堂教学模式对跨文化商务交际能力的培养"(编号:JBS14258)
关键词
跨文化商务交际
课堂教学
能力培养
cross-culture business communication
in-class teaching
competence cultivation