摘要
视觉设计的规模和深度是现代城市公共视觉服务的价值表现,也是现代科技进步的产物,同时也反映出视觉服务设计对公众生活方式和生活质量的关怀。如何更好的运用现代科技成果并将之融合到视觉设计之中,并通过努力提高技术转换能力来实现设计的创意设计内涵,通过现代艺术设计语言让视觉服务于人与社会,使之满足现代生活的物质需求和精神需求。文章通过设计服务于公众生活和构建公共服务的视觉硬件体系入手,并从视觉设计的技术支撑点和所采用的技术路线入手,就设计面对的技术应用范围及应用前景按技术路线方式进行说明,着重以视觉设计的技术方法为主脉来简要介绍视觉设计的技术路线和实际应用,最后落笔在通过艺术设计和现代新技术新成果应用使视觉设计更好的服务社会,更广泛地体现其公众价值。
The scale and depth of city visual design is the value manifestation of modern city constructive civilization, which is also the outcome of advancement of modern technology, and at the same time it reflects city＇s concern to public life style and quality. How to use the achievements of the modern technology better and combine it with the visual design; how to try to improve the transformative capacity to realize the connotation of innovative design; how to let visual sign serve the people and the society better through modern art design language so as as to meet the material and spiritual needs of modern life. This paper starts from how the city visual design serves the public life and the construction of city visual hardware system as well as the technical support of visual design and the technical route it adopts, explains the applied range and prospect which sign design faces according to the manner of technical route, emphasizes the technical approach of visual design as the core to briefly introduce the technical route and practical application of visual design, in the end concludes that city sign design can serve the society better and embody its public value far and wide through art design and the application of the outcome of modern new technology.
关键词
视觉设计
技术路线
公众价值
visual design
technical route
public value
