外部社会资本、吸收能力与新产品绩效的关系——基于中国长三角地区企业样本的实证分析

Relationships among External Social Capital,Absorptive Capacity and New Product Performance:Empirical Research Based on Enterprise Sample in Yangtze River Delta

从全球化视角出发,通过构建理论模型并利用长三角地区制造业企业的截面数据,探索了外部社会资本对潜在吸收能力和实现吸收能力的不同影响,研究了两种吸收能力对新产品绩效的不同影响,进而揭示外部资本影响新产品绩效的作用机制。研究结果显示:外部社会资本是吸收能力的重要前因变量,不同维度的外部社会资本对吸收能力具有不同的影响,即外部结构资本正向影响潜在吸收能力,外部关系资本正向影响潜在吸收能力和实现吸收能力,而外部关系资本的影响未获验证;潜在吸收能力和实现吸收能力导致不同的新产品绩效,其中实现吸收能力直接改善新产品绩效,潜在吸收能力通过影响实现吸收能力间接改善新产品绩效;实现吸收能力在外部关系资本与新产品绩效间起到完全中介效应。

Taking potential absorptive capacity and realized absorptive capacity as the mediating variable,this paper builds a conceptual model for the impact of external social capital on local firms′new product performance from the perspective of global value chain,and empirically studies the impacts of external social capital on absorptive capacity and realized absorptive capacity,and the impacts of these two kinds of absorptive capacities on new product performance,and analyzes the impact mechanism of external social capital on new product performance by using the data of enterprises in Yangtze River Delta.The empirical results show as follows：external social capital is one of the important antecedents of absorptive capacity;external structure social capital improves potential absorptive capacity;external relation social capital improves both potential absorptive capacity and realized absorptive capacity;realized absorptive capacity improves new product performance and fully mediates the relationship between potential absorptive capacity and new product performance;realized absorptive capacity fully mediates the relationship between external relation social capital and new product performance.