文化创意项目绩效综合评价指标——基于多案例研究和问卷调查的双重验证

Evaluation Index System on Performance of Cultural and Creative Project:Double Verification Based on Multiple-Case Study and Questionnaire Survey

从文化创意项目的特性出发,梳理了文化创意项目研究文献,提出了文化创意项目绩效评价维度,即经济效益、社会效益和文化效益。通过对北京市15家文创案例进行研究,构建了文化创意项目绩效评价指标体系。据此进行问卷调查,并利用问卷调研数据对评价指标进行了因子分析,从而验证和优化了该评价指标体系。

According to the characteristic of cultural and creative project,this paper concludes the evaluation dimension of cultural and creative project performance,namely economic benefit,social benefit and cultural benefit through reviewing the research literature on cultural and creative project.Then it constructs the evaluation index system on cultural and creative project performance through the multiple-cases study on 15 enterprises in Beijing,and uses it to make the questionnaire survey.Finally,it optimizes this evaluation index system through the factor analysis based on the questionnaires data.