礼品陶瓷市场现状分析与探讨

Analysis and Discussion of the Present Situation of Gift Ceramics Market

中华民族具有悠久的历史文化,素有"礼仪之邦"的美称。礼品陶瓷作为中国文化的代表,具有传递情感,联络友谊的作用,也承载着中国走向世界,世界认识中国的重要使命。近年来,人们对陶瓷的需求不再仅限于生活用瓷,而是越来越关注礼品陶瓷的发展。因此,礼品陶瓷市场规模进一步增大,进而对其市场行为分析就显得尤为重要,本文基于当前现状,对礼品陶瓷进行分类,分析影响礼品陶瓷市场的若干因素,以期为礼品陶瓷企业提供生产和营销方面的指导。

The Chinese people,with a long history and culture,have been known as ″a land of ceremony and decorum″. As the representative of Chinese culture,gift ceramics play an important role in transferring emotion and building friendship,at the same time,bearing our country to every corner all over the world. In recent years,people have focused their attention on gift ceramics much more,not only on household porcelains. Therefore,gift ceramics will have a larger market in future,and then it is necessary to analyze market behaviors. This article will classify gift ceramics,analyze several factors that impact on gift ceramics,hoping to provide a guide to the production and marketing of gift ceramic enterprises.