工业旅游:新常态下我国旅游业发展的新方向

在新常态背景下,发现和培育新增长点是旅游业主动适应并引领新常态的第一要务。近年来,作为工业资源与旅游业融合而生的新型旅游业态,工业旅游逐渐成为一个极具活力的新增长点,代表着旅游业未来的发展方向。但相对而言,我国工业旅游发展总体滞后,普遍存在着对工业旅游认知不足、叫得响的知名品牌不多、看点吸引力不够、营销措施不到位、服务专业化程度不高等问题。因此,要充分发挥工业资源丰富的优势,从提高认识、突出特色、挖掘看点、整合营销、规范管理等方面着手加快发展工业旅游,助推我国旅游产业转型升级和提质增效。

The first thing that tourism should do to accommodate and direct the new normal economy is to explore and foster the new growth points. The industry tourism, as an integration of industry and tourism, has recently become an energetic growth point which may direct the future development of tourism. However, the industry tourism in China is holistically lagging behind western countries and there exist such problems as inadequate knowledge of industry tourism, lack of well-known brands, shortage of attractive points, inefficiency of marketing strategies and low quality of professional service. Therefore, we should take advantage of the profound industrial resources of our country and promote the industry tourism by way of having a better knowledge, highlighting the specialties, fostering the attractive points, integrating the marketing strategies and regulating the management. As a result, the industry tourism of our country can be upgraded both in mode and in quality.