大数据时代数字出版产业发展趋势分析

Analysis of Development Trend of Digital Publishing Industry Under Big Data Era

大数据时代的到来让每个行业都面临着巨大的变革，出版产业同样面临着机遇与挑战，大数据时代带来的精准营销、个性化平台等将出版产业带入了一个新的数字化出版时代。

The advent of the big data era makes each industry face tremendous changes, the publishing industry is also faced with opportunities and challenges, precision marketing and personalized platform brought by big data era will make publishing industry into a new digital publishing era.