“互联网+”时代公路运输车货匹配平台的发展

Study for the Highway Freight Information Platform on the Background of Internet

车货匹配是公路运输市场组织的关键环节。基于位置服务的车货匹配APP运行的公路货运信息平台克服了传统公路货运信息平台服务过程中信息不对称、风险管理手段不足等问题,其快速响应、全程监控、服务导向等特点不仅较好满足了车主、货源方和平台企业三方的需求,而且正在颠覆运输后服务市场,重塑公路货运相关市场的利益格局。未来,基于互联网技术的货运信息平台将对我国公路运输的市场组织产生深远影响。

The matching of vehicles with goods is a key link for highway transportation market organization. Based on location service which is an application program matching vehicles with goods, highway freight information platform has overcome the problems such as information asymmetry and insufficient risk management tools in the process of traditional information platform service. With the features of quick response, whole process monitoring, service guiding and so on, highway freight information platform not only preferably meets the requirements of vehicle owner, supplier and platform enterprise, but also is overturning transport service market and reforming the interests pattern of highway freight related market. In the future, the freight information platform based on internet technology will profoundly influence China＇s highway transportation market organization.