工业旅游的利益动机与企业社会责任——以汤臣倍健的“透明工厂”为例

The Profit Motive and Corporate Social Responsibility of Industrial Tourism

工业旅游除了满足人们旅游多样性的需求以及体验工业文明感受之外,更是一种经济利益和社会责任驱动产生的旅游产品。相关旅游项目的开展对企业经营产生的经济效益,长期看要么与工业旅游本身无关、要么随时间推移出现边际收益递减。工业企业长期发展工业旅游项目,除了经济效益外,对提升人们工业文明认知以及企业社会责任起到了重要作用。

Industrial tourism can not only satisfy people＇s diversified travel demand and provide the perception of industrial civilization, but is more like a tourism product driven by economic benefit and social responsibility. The economic benefits produced by the development of relating tourism projects to enterprise management have nothing to do with industrial tourism itself, or will appear diminishing marginal returns with the time lapse in the long term. Industrial enterprises develop industrial tourism projects in the long-term, in addition to economic benefits, it will play the important role to raise industrial civilization cognition and corporate＇ social responsibility.