适配理论视角下CSR与企业绩效的关系研究——基于联想(中国)的单案例研究被引量：3

Study on the Relationship between CSR and Enterprise Performance form the Perspective of Fit Theory

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摘要履行CSR已经不再是企业的选择性行为,而是企业的基本生存法则。日趋白热化的市场竞争要求企业必须竭尽所能地最大化可支配稀缺资源的产出效率,在"履行CSR"与"获取经济利润"之间,如何实现"鱼"与"熊掌"兼得是企业亟待解决的问题。 Fulfilling corporate social responsibility（CSR）is no longer the selective behavior of enterprises, but the basic rule of survival. The increasingly intense market competition requires companies must do whatever they can to maximize the output efficiency of their disposable scarce resources. In such context, how to ＂have the cake and eat it too＂ between fulfilling CSR and obtaining economic profits for enterprises has been a burning problem crying out for solutions.

作者陶文杰金占明

机构地区清华大学经济管理学院

出处《河北经贸大学学报（综合版）》 2015年第4期47-56,共10页 Journal of Hebei University of Economics and Business(Comprehensive Edition)

基金国家自然科学基金项目(71172003)

关键词 CSR 社企共赢战略适配社会效果企业绩效市场竞争商业价值社会价值 corporate social responsibility（CSR） win-win between enterprises and the society strategic fit social effects corporate performance market competition commercial value social value

分类号 F270 [经济管理—企业管理]

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