摘要
服装消费是人类文明社会日常生活必不可少的组成部分,是时尚领域不可或缺的一项大众消日常消费活动.基于时尚人群的消费习惯进行分析研究,从而对时尚品牌提出相应的本土化应对策略,通过梳理相关文献综述,从时尚人群的生活方式、时尚人群的消费行为、时尚人群的消费心理3个维度研究了时尚人群的消费习惯,确定了调研方案,进行了问卷、样本设计及调研实施;并在调研数据收集和数据处理分析、验证基础上,得出了研究结论,希望可以对中国时尚品牌本土化发展提供一些可行性的建议.
Clothing consumption is an indispensable part of the daily life and consumption in the civilized society. In this paper,the corresponding localization strategy of fashion brand was put forward based on the research and analysis of consumption habits. The habits of fashion people consumption were studied from perspective of the lifestyle,consumer behavior,consumer psychological of fashion people based on analyzing the related literature,the research plan,questionnaire,sample design and research implementation were carried out,and the conclusion was drawn based on data collection,processing,analysis and verification,hoping to provide some feasible suggestions for the localization development of Chinese fashion brands.
作者
李喆
LI Zhe(Beijing Institute of Fashion Technology,Beijing 100029,China)
出处
《北京服装学院学报（自然科学版）》
CAS
北大核心
2018年第4期74-80,共7页
Journal of Beijing Institute of Fashion Technology：Natural Science Edition
基金
北京市科委北京市重点研发计划:建设"设计之都"促进文化科技融合(科研Z171100005017004)
关键词
时尚品牌
消费行为
生活方式
服装
fashion brands
consuming behavior
lifestyle
clothing
