车用润滑油传统营销渠道与互联网营销模式探讨

Discussion on Traditional Marketing Channel and Internet Marketing Mode of Automotive Lubricant

传统营销渠道及互联网营销渠道两种模式各有优势,通过将传统营销渠道及互联网营销渠道两种模式相结合才能够更加精确的掌握并满足消费者的需求。润滑油企业应结合自身特点选择线上自营或与在线网络运营商合作的模式开展互联网营销,结合传统营销渠道的特点,不断探索互联网营销的新模式,推进企业车用润滑油战略目标的实现。

Traditional marketing channel and internet marketing mode have their own advantages. Thus the combination of using these two marketing channels is the only way to grasp and satisfy consumer＂ need. In order to achieve strategic ob- jectives, automotive lubricant companies should choose online proprietary combined with their own characteristics. And an- other option is to cooperate with online network operator to run internet marketing, to explore new internet marketing model continuously depending on traditional marketing channel.