互联网背景下提升中小企业品牌形象策略研究

Strategical Research on Promoting the Brand Image in Small &Medium-scaled Enterprises under the Background of Internet

本文阐述了中小企业现状以及在网络推广中存在的问题。提出了中小企业在互联网背景下品牌形象塑造与提升的途径,最后就在互联网背景下如何提升企业品牌形象提出了建议和对策。

This article elaborated the present situation of small and medium-scaled enterprises and the problems in network marketing.Put forward the small and medium-scaled enterprises brand image shaping and ways to improve under the background of Internet,finally how to improve the enterprise brand image the suggestions and countermeasures are put forward under the background of internet.