促进我国农产品电子商务的创新发展策略

The Innovation and Development Strategy of Agricultural E-business in China

农产品电子商务是电子商务在农产品行业领域中的应用,亦是借计算机、多媒体、互联网技术所实现的农产品宣传、销售与推广等一系列营销过程。针对我国农产品电子商务发展现状及存在的主要问题,根据农产品电子商务发展的优势,阐述了我国发展农产品电子商务的意义以及必要性,提出了创新农产品电子商务发展的建议。

Agricultural e-business is applied in the field of electronic business in the agricultural industry,also is achieved by computer,multimedia and Internet technology promotion,sales of agricultural products and promotion and so on a series of marketing process.Agricultural products in China electronic business development present situation and the existing main problems,according to the advantage of the development of e-business,this paper expounds the significance of developing agricultural e-business,as well as the necessity,proposes the innovation suggestions for the development of e-business of agricultural products.