知识可视化在电子商务中的应用

Application of Knowledge Visualization in E-Commerce

电子商务作为一个发展迅猛的商业形态,改变着现有社会结构和行为方式的发展。科学技术的进步使视觉文化和知识经济时代已经成为知识可视化最直接的动力,知识的快速更迭影响着人们的阅读方式和心理,知识可视化无疑是快速学习的捷径。从符合人体工程学的角度,知识可视化促使电子商务的学习和实践融合在一起,不仅从视觉表征本身讨论,而且从学习者认知中考虑设计应用。

Asa rapidly developing business form,e-commerce has changed the development of existing social structure and behavior. With the progress of science and technology,visual culture and the era of knowledge economy have become the most direct driving force of knowledge visualization. The change of knowledge affects people’s way of reading and psychology. Knowledge visualization is undoubtedly a shortcut to fast learning. From the perspective of human beings,knowledge visualization promotes the integration of e-commerce learning and practice,not only from the perspective of visual performance,but also from the perspective of learners’ cognitive design and application.