色彩构成理论在电商Banner设计中的运用

The Theory of the Form of Colors Applied to the Design of E-business Banner

一个优秀的电商Banner色彩一定美观、和谐、精致,符合消费者的心理与审美,并能让消费者产生兴趣、喜爱,从而引导和激发消费行为。本文介绍了色彩构成的相关理论,并将这些理论应用于电商banner的设计中,以助于设计出更优秀的Banner作品。

For an excellent banner of e-commerce,the color must be elegant,harmonious and delicate to conform to the customer’s aesthetic and mentality.Therefore their interest on the goods will be stimulated and the desire of purchasing can be produced.The article introduces the theories relating to the form of colors and applies these theories to the banner design for designing the better banner.