社交电商运营模式分析及发展趋势

Analysis and Development Trend on the Social E-business Operation Mode

随着移动互联网的发展,社交电商成为电商发展的必然趋势。其是基于传统电商的模式下,社交和电商两大模块相结合,形成的一种新的营销模式。当前市场下沉带来了垂直领域的机会,一些细分领域开始成为变现的优质领域,尤其是社交电商领域有着不错的盈利项目和产品的出现。本文分析了社交电商的运营模式和发展现状,以及未来发展的新契机。

With the development of mobile Internet,social E-business has become an inexorable trend,which is a new marketing pattern.Social E-business is a combination of social-networking and E-business based on the mode of traditional E-business.The current downturn market brought opportunities in vertical fields,and some segmentations turned out to be high-quality fields,especially with the emergence of profitable projects and products in the field of social E-business.This paper analyzed the operation mode and development status of quo social E-business as well as the new opportunities in the future.