自由贸易试验区背景下闽台农产品电子商务发展对策

Countermeasures on the E-commerce Development of Agricultural Products Between Fujian and Taiwan Under the Background of Pilot Free Trade Zone

随着当前自由贸易试验区建设的推进,闽台贸易市场更加国际化,人才交流与合作更加频繁,两地服务贸易合作的前景也更加广阔。该文总结和分析了闽台农产品电子商务的发展现状和存在问题,认为闽台农产品电子商务发展存在电商平台建设不力、电商人才缺乏及物流配送体系不健全等问题,提出福建应抓住自由贸易区建设的机遇,依托自贸区跨境电商完善闽台农产品电商平台、依托闽台人才交流推进闽台农产品电商人才合作等一系列促进闽台农产品电商发展的对策措施。

Nowadays, with the advancement of the construction of pilot free trade zone, the trade market between Fu- jian and Taiwan has become more international, the exchange and cooperation of talents have become more frequent, and the prospect of cooperation on the cross-strait service trade has been broader. On the basis of analyzing the cur- rent situation of e-commerce development of agricultural products between Fujian and Taiwan, this paper considered that there were some problems existed, such as ineffective construction of e-commerce platform, the shortage of tal- ents, imperfect logistics distribution system of agricultural products, etc. Therefore, a series of countermeasures for promoting the e-commerce development of agricultural products between Fujian and Taiwan were put forward, which included seizing the opportunity of construction of Fujian pilot free trade zone to improve the e-commerce platform of agricultural products by relying on cross-border e-commerce in pilot free trade zone, and to promote the cooperation of e-commerce talents of agricultural products by relying on cross-strait talent exchange, etc .