8Nelson, M. R. Recall of Brand Placements in Computer/Video Games [ J ]. Journal of Advertising Research, 42 ( March/A- pril) , 80 - 92. 2002.
9Liu, Y. and Shrum, L. J. What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, 152 The Journal of Advertising and Situation for the Influence of Interac- tivity on Advertising Effectiveness [ J ]. Journal of Advertising, 31 (4), 53 - 64. 2002.
10Packard, V. The hidden persuaders [ M ]. New York: David McKay Company, 1957.