福建省华侨农场旅游业发展策略研究

The Development Strategy of Overseas Chinese Farms in Fujian Province

随着城镇化进程的推进,福建省华侨农场整合资源发展旅游业,对改善民生与促进经济增长方式变革具有积极的意义。通过课题调查发现,各家华侨农场在规划与发展旅游业过程中存在经营不善、市场定位模糊、异域风情旅游产品市场吸引力下降、"旅游六大要素"发展参差不齐、旅游产品知名度低、缺乏对生态环境与历史文化保护意识等系列问题,针对这些问题,我们提出相应的对策与建议。

Facing the advancement of urbanization process, the integration of overseas Chinese farms in Fujian province has positive significance to the development of the tourism industry to improve the livelihood of the people and promote economic growth in two aspects. To carry out the investiga- tion, the overseas Chinese farms in the process of planning and development of the tourism industry is not good, the market positioning fuzzy, foreign style tourism product market to attract, ＂six elements of tourism ＂development is uneven, tourism product visibility is low, lack of environmental protection and historical and cultural awareness and other issues, the article puts forward countermeasures and suggestions.