摘要
大数据的产生与应用改变了传统的信息传播方式,也对当前商业企业提出了新要求,如何去采集数据,并去分析以及挖掘其价值,是当前企业的重点之一。文章主要探讨了在大数据时代下消费者行为的变迁和对当前商业模式的影响,由此而引发出的商业模式变革。
As information is transferred and shared at light speed on the internet,new challenges are waiting there for companies. The way adopted to collect and analyze data is extremely important for companies to earn more revenue and more market share. Hence, this study proposes the revolution of business mode, which resulted from the change of customer behavior and new technology in business area.
出处
《江苏科技信息》
2015年第33期28-30,共3页
Jiangsu Science and Technology Information
关键词
大数据
消费者行为
商业模式
变革
big data
customer behavior
business mode
revolution
