书坊刻书与中医药文化传播

Study on the Publishing of the Book Workshop and its Spreading of Traditional Chinese Medical Culture

流传至今的古代医书,坊刻本的数量最大。书坊为传播与保存中医药文化做出了重要贡献。在考察书坊刻书总体特色的基础上,着重从书坊参与编校医书、屡次翻刻同种医书、接受委托刊刻医书以及注重品牌与营销策略四个维度,阐释书坊编刻医书的特性,且揭示了坊刻医书在海外的传播与积极影响。

The book workshop holds the largest number in the existing ancient medical books of China,and has made an important contribution to the dissemination of medical knowledge and the preservation of traditional Chinese medicine culture. Based on investigating the general characteristics of book workshop,the paper focuses on characteristics of the medical books compiled by book workshop from the following four dimensions： the participating of book workshop in editing medical books,the repeatedly re- carving of the same medical books,the acceptance of organizing medical books by commissioned and the valuing of the brand and marketing strategy. The paper also reveals the dissemination of medical books in overseas and its positive influences.