奥运背景下的地方文化之外语传播途径——以高职院校为例

On the Approach to the Development of Local Cultural Heritage in the Background of Hosting Winter Olympic Games

高职院校的学生正肩负着地方文化的传承、发展和传播的使命,对高职院校非英语专业的大学生进行调查,研究大学生的对外传播意识和对外传播能力现状,分析奥运背景下的地方文化之外语传播主要途径。

A survey has been conducted among the non- English majors from the local vocational institute based on the assumption that college students typically shoulder the responsibility of sustaining and developing the local cultural heritage,which studies the college students＇ cultural awareness and their ability to spread culture,and analyzes the best approach to spreading the local cultural heritage in the background of hosting winter Olympic Games.