基于创意、创新、创业的营销体系构建——以“养生客房”创业策划书为例

Building Marketing System Based on Creativity,Innovation and Entrepreneurship:A Case Study of the Business Plan of “Health-rooms”

创意是创新的基础,创业是创新的落实,基于创新、创意、创业的营销体系的构建包括创意分析、创新分析和创业分析。"养生客房"创意以安徽桑乐金股份有限公司的"空气净化器+感恩宝(理疗房)"产品组合为营销对象,以星级酒店为营销场所,以星级酒店房客为营销群体,通过体验式营销提升产品知名度和美誉度,通过微店营销促进产品销售,同时实现创业梦想。

Creativity is the basis of innovation and entrepreneurship is an innovative implementation of innovation.The marketing system based on creativity,innovation and entrepreneurship including originality analysis and innovation analysis.The innovative health-rooms make air purifier plus Thanksgiving Po（treatment-rooms）by Anhui Sanglejin Co.Ltd.as the marketing object.With star hotels as marketing properties and tenant-star customers as the marketing community,it enhances product awareness and reputation by experiential marketing,promotes product sales through the micro-store marketing,and realizes their entrepreneurship in the meantime.