全媒体融合生产运营平台探索研究

Research on the Exploration of Omnimedia Production Platform

全媒体已成为当今媒体发展的显著特征和重要趋势。在日益激烈的媒体变革中,广电集团要想适应新的媒体环境竞争,就需要建设全媒体融合生产平台,勾划适合自身发展的全媒体战略。介绍了全媒体融合生产平台的建设目标和意义,并对平台技术架构进行了规划和分析。在业务流程方面,阐明了全媒体制播对业务带来的革新。最后,提出全媒体规划建设可能存在的一些问题,寄希能够建立更全面、高效全媒体融合制播平台。

With the development of information technology, omnimedia has become a prominent feature and important trend now. In the increasingly fierce of media changes, TV station which has to adapt to the new media competition must build the omnimedia production platform and outline the strategy suited to it. The objective and significance of omnimedia production platform are introduced briefly, then the technology platform is planed and analyzed. In the business process, innovation broughted by the omnimedia production is expounded in this paper. At last, some problems are proposed in planning and construction of omnimedia in our work, hopes to establish comprehensive and efficient omnimedia production platform.