大五人格对冲动消费的影响:一个中介模型

Big Five Personality and Impulsive Buying:the Mediation of Self-control and Sensation Seeking

目的：考察大五人格类型对冲动消费行为的影响以及自我控制和感觉寻求的中介作用。方法：采用在线调查的方式,使用大五人格量表简版,自我控制量表、感觉寻求量表简版和自我报告的冲动消费行为评价对1571名金融行业的工作人员施测。结果：大五人格类型均和冲动消费有显著相关,以自我控制和感觉寻求为中介变量的SEM模型拟合良好（χ~2/df=18.99/3=6.33,CFI=0.99,TLI=0.96,SRMR=0.01,RMSEA=0.06）,自我控制和感觉寻求在外倾性、宜人性和尽责性对冲动消费的影响中起了完全中介作用,外倾性和尽责性对冲动消费的总效应最大,前者表现为正效应,后者表现为负效应。结论：大五人格类型对冲动消费的影响很大程度上通过自我控制与感觉寻求的中介作用实现。

Objective： The study explored how big five personality trait influenced impulsive buying and whether self-control and sensation seeking might mediate this relationship. Methods： The 10-item version of Big Five Inventory, theSelf-control Scale, the Brief Sensation Seeking Scale as well as a self-report assessment of impulsive buying behaviors wereadministrated online to 1571 employers who worked in financial sectors. Results： All five traits were founded to be correlat-ed with impulsive buying behaviors. The SEM model supportd the hypothesized mediating model, demonstrating good fittedindex（χ~2/df=18.99/3=6.33, CFI=0.99, TLI=0.96, SRMR=0.01, RMSEA=0.06）. In this model, self- control and sensationseeking fully mediated the influence of extraversion, conscientiousness and agreeableness on the impulsive buying. More-over, extraversion（positive effect） and conscientiousness（negative effect） demonstrated the largest effects on impulsive buy-ing. Conclusion： Self-control and sensation seeking served as important mediators between the big five personality traitsand impulsive buying.